To keep up a forward momentum in times of adversity, associations are having to adapt to new ways of doing business and changing how they interact, communicate and deliver value to their members. In fact, recent research by Oracle NetSuite shows about 1/3 of businesses are seeing an upward trajectory in cash flow while approximately another 50% are feeling negative impacts on their bottom line in the wake of the pandemic.
We’ve got your Playbook with 7 actionable steps outlining how to embrace change to better engage your members and communicate the value of dollars being spent by your association.